Expect influential and experienced speakers who will give you actionable advice and essential tips, focusing on strategy, maximising your digital outreach, creating a truly differentiated brand, social, PR and everything in between. From marketers championing their true purpose to the return of KFC’s ‘Finger lickin’ good’ strapline, it’s been a busy week. Energy Spectrum Australia captures key developments across the Australian energy sector and offers a timely, insight-driven overview of the need-to-know news and changes in the industry. Our award-winning columnists and editorial team offer their views on the biggest issues in marketing. The pandemic may have thrown the gambling sector a few curveballs but, a year on from its brand refresh, Ladbrokes Coral has a renewed focus on entertaining the nation. Read the latest linkin.bio/marketingweeked Insight jobs. If you continue browsing, we assume that you consent to our use of. ‘Fast Forward’ will offer insight into what marketers need to help grow their brands and bolster their careers in the years ahead. In March, we managed to take a break from creating and get our chops around some tasty insight at 2019’s Marketing Week Live event in West London. Creative Review shares insight, analysis and inspiration from across the creative industries, connecting brilliant minds to make brilliant things happen. Instead, marketers should consider data as a tool to prove or disprove the validity of their own creative and strategic ideas. If the discount rate assumption increases, what will happen to CLV? The research showed that 60% of decision making was based on rates, and 40% on brand. The former agency boss replaces Jude Bridge at the helm of the marketing consultancy. Learn how Nationwide used comedy to reframe how consumers’ view their finances and arrest the decline in savings rates. At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. Neuroscience shows how brands use (and misuse) stories when trying to connect with consumers. Analysis Uncategorized. Here is my take. Insight jobs in Education. Taking place in four two-hour bursts, Insights Marketing Week brings you global marketing expertise in neat, bite sized chunks. 11:37 am. ... here are some of this week’s biggest marketing stories. Insight jobs. Marketing Week is a media brand that sits at the heart of the senior marketing community. How has the pandemic changed brands’ view of ROI? As Aviva kicks off a high profile brand relaunch and repositioning, group brand reputation director Raj Kumar sees a brighter future for both the company and its customer base. Changing its name and launching a new website presented Refinitiv with a tough SEO challenge, but after generating 20 million links in one year, it was a challenge the brand met head on. Registered office at Floor M, 10 York Road, London, SE1 7ND. At a Festival of Marketing roundtable with The CMO Club, the industry’s favourite sceptic emphasised why brands need to make themselves famous and demand their agencies double down on creativity. Insight jobs. The famous slogan has been revived for KFC’s latest advertising campaign, after a year on temporary hiatus as the brand responded to Covid-19. Its co-founders were Graham Sherren, Michael Chamberlain, a former editor of the advertising journal Campaign, and Anthony Nares, an entrepreneur who set up Marketing Week Communications Ltd (MWC) shortly before the launch. The consumer shifts that should inform your post-pandemic strategy Marketing Week Partner. The latest campaigns, creative effectiveness and performance from the UK’s top agencies. Neuroscience shows how brands use (and misuse) stories when trying to connect with consumers. New consumer research shows TikTok is a hotbed for brand discovery – find out how your brand can get in on the act. Marketing Executive . At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. It features CMOs from Unilever, Just Eat and Amazon, as well as thought leaders including Rory Sutherland. Insight jobs. to improve your user experience. Quiz — Couresera Marketing Analytics Course. The collapse of the breakaway European league was a failure to understand the needs and wants of a market. In-depth features, interviews and insights into marketing's biggest issues. 1 North East England job to view and apply for now with MarketingWeek.com Britvic will spend £6m on marketing its squash brand Robinsons this summer to capitalise on the brand’s recent growth. Whether you are looking for up to the minute data on market trends or informative guides on business strategies, we collate all the relevant intelligence on your behalf, saving you time and effort and allowing you to concentrate on the needs of your business. Winner of a 2019 Marketing Week Master Award in the Search Marketing category, the Virgin Holidays site welcomed 8,500 new visitors, over 1,000 positive interactions, 20,000 page views and a 75% increase in landing page click through rates. Here is my take. From marketers championing their true purpose to the return of KFC’s ‘Finger lickin’ good’ strapline, it’s been a busy week. Direct-to-consumer brand Thinx challenged people to think differently about menstruation. Gain insight from esteemed B2B marketers at Festival of Marketing . 1 Kent job to view and apply for now with MarketingWeek.com Week #3. When it comes to insights work, some marketers are missing the mark by gathering huge amounts of data and expecting to find a strategy within it, Pinterest’s CMO Andréa Mallard advised this week. Analysis Uncategorized. Average… The Festival of Marketing is a unique virtual experience where ambitious marketers can discover, learn, celebrate and shape the future together. Policy. Cocreation allows brands to build better relationships with their customers but in order to be most effective marketers and designers need to work together. Coca-Cola has revamped Coca-Cola and Diet Coke packs to bring them in line with the refreshed Coca-Cola Zero Sugar design, a continuation of its ‘One Brand’ strategy, which it describes as “integral” to its marketing approach. At its most simple, a marketing insight is a valuable piece of information which comes via research or data analysis and which can be directly actioned upon to benefit your business strategy. Don’t waste a good crisis – take the opportunity to rebuild your strategy, Inside Nationwide’s award-winning campaign to shift consumer attitudes around saving, Aviva relaunch looks to ‘weaponise’ the brand’s emotional power, Why Ladbrokes Coral wants to move ‘beyond just the bet’, From smartphones to security: BlackBerry on the brand challenge of switching categories, Coca-Cola revamps entire range as it sticks by unified pack strategy, Marketers need to reframe their view of design, ‘Consumers want to know the brand behind the brands’: Reckitt on its new identity, Marketing Week Top 100 2020: We reveal the UK’s most effective marketers, Why sport and gaming are a powerful combination for consumers, Marketing and Machines: How AI helps brands make their media effective. Smart marketers and lip smackin’ ads: Your Marketing Week, How marketers can escape the ‘productivity paradox’, O2’s Nina Bibby on the ‘genius’ of uniting commerciality and customer, Mark Ritson: Brand diagnosis should be marketers’ number one job, Britvic’s CMO on how marketers can be ‘engines of growth’, How to support new mums returning to the remote working world, How to use TikTok for brand building – and get millions of likes, Neuroscience can teach marketers to tell better stories, Celebrate how you support mental health, but always commit to doing more, To advance your career, let go of your need to be ‘me’, ‘Mental models’ are the key to measuring the things that matter, The European Super League was solving a problem for a company, not a consumer, Marketers must do more to end toxic masculinity, How Bloom & Wild is using TV to drive brand fame, BBH deploys creativity in search of an unfair competitive advantage, How Refinitiv smashed its SEO target during domain migration, How DTC brand Thinx tackled taboos and censorship with first TV campaign, How a focus on consumer behaviour increased demand for Irish white fish, How Ralph Lauren used segmentation to reignite brand love, How Octopus Energy used art to get people to switch to green energy. Econsultancy offers comprehensive research and insight into digital marketing and ecommerce. More information can be found in our Cookies Policy and Privacy 7 May 2021 1:21 pm. As Nina Bibby unveils her last major campaign for O2 after eight years heading up marketing, she says her team’s ability to drive commercial growth while delivering for customers is one of her proudest achievements. MWC subsequently launched Creative Review and was later subsumed into Centaur Communications, a buy-in vehicle run … BBH impressed the judges with the consistent application of its mission to achieve effectiveness through creativity, an approach which saw it named Marketing Week Masters Agency of the Year. In the latest episode of Marketing Week’s podcast series, UK head of marketing at Pret A Manger, Becci Dive, discusses the “once in a lifetime” challenge of Covid-19, digitising the brand and taking an idea from WhatsApp to store in a matter of days. to improve your user experience. Surrounded by a wealth of industry experts and brand spokespeople, the two-day show promised to deliver some Michelin star rated marketing know-how and we’re delighted to share some of our tastiest takeaways with you. Expect influential and experienced speakers who will give you actionable advice and essential tips, focusing on strategy, maximising your digital outreach, creating a truly differentiated brand, social, PR and everything in between. Taking place in four two-hour bursts, Insights Marketing Week brings you global marketing expertise in neat, bite sized chunks. Marketers too often develop a limiting set of beliefs about who they are, what they do and how they behave. If you continue browsing, we assume that you consent to our use of cookies. Marketing Insights firefly-wp 2020-07-13T15:32:58-05:00. And it all came down to one crucial piece of consumer insight via the Attest platform ... here are some of this week’s biggest marketing stories. Registered office at Floor M, 10 York Road, London, SE1 7ND. Marketing Insights. Being consumed by ‘work about work’ is leading to heightened burnout and imposter syndrome among marketers, but new research from Asana sheds light on a way out. 1. Remain the same Decrease Not enough information Increase 2. In the latest episode of Marketing Week’s podcast series, Just Eat UK marketing director Matt Bushby explains how the food delivery giant used a combination of gut feel and data to navigate the challenges of Covid-19, as orders surged and the brand’s Euro 2020 sponsorship was put on ice. Marketing Week was launched in March 1978. Narrow your search by location, sector and salary & apply online or sign up for tailored email alerts. If you’re frustrated with your career this is the first place to look. Palmetto Digital sells a web-based marketing design subscription service for $25 / month and has no variable costs associated with this subscription. Copyright © 2021 Centaur Media plc and / or its subsidiaries and licensors. Consumer insights fueled a nudge campaign that helped drive sales of Irish haddock, hake and whiting. ... MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe. The strategies behind some of the marketing industry's most successful advertising campaigns and initiatives. DVJ Insights at NIMA Marketing Week 2020 Published on 17 09 2020. The collapse of the breakaway European league was a failure to understand the needs and wants of a market. The Marketing Week Insight Summit returns on April 13 th and 14 th and it’s fair to say there has rarely been more focus on the role of research and insight for UK marketers. Cornwall Insight’s 'Energy Spectrum Europe' is designed to deliver insight and analysis covering the pan-European market. Our website uses cookies to improve your user experience. More information can be found in our Cookies Policy and Privacy Find out more Design Week is the UK’s leading design website providing updates and inspiration from the world of graphic design, branding, interiors and product innovation. RB’s rebrand to Reckitt is part of a more focused effort to communicate what the corporate brand stands for, after observing ‘increased curiosity’ among consumers. If you continue browsing, we assume that you consent to our use of, In-depth, actionable guides to the latest developments in marketing, O2’s Nina Bibby on the ‘genius’ of uniting commerciality and customer, Airbnb hails early results from shift to brand building over performance marketing, Neuroscience can teach marketers to tell better stories, Mark Ritson: Brand diagnosis should be marketers’ number one job, Currys rebrand: Four brands become one as it ‘invests hard’ in simplified proposition, Celebrate how you support mental health, but commit to more, Waitrose’s Martin George on why marketers need to ‘be more magpie’, How to support new mums returning to the remote working world, ‘Ad Contrarian’ Bob Hoffman tells CMO Club marketers to focus on fame, Smart marketers and lip smackin’ ads: Your Marketing Week, How marketers can escape the ‘productivity paradox’, Oystercatchers hires Posterscope’s Gill Huber as managing partner, NatWest’s CMO slams lack of ‘pointed’ efforts to ramp up diversity, Stella Artois on creating ‘psychologically safe’ spaces for marketers, The Marketing Academy reveals its 2021 Scholars, Government accused of chasing ‘cheap headlines’ as junk food ad ban proceeds, KFC resurrects ‘finger lickin’ good’ tagline. As we come out of lockdown, solid foundations and a clear brand strategy are vital to guide short-term tactics and ensure long-term shareholder value, former group marketing director at Royal Mail. As companies from Coca-Cola to Mondelēz weed out underperforming brands to focus their energy on the products best set to deliver growth, is innovation becoming far more selective? Xeim Limited, Registered in England and Wales with number 05243851 Whether you’re a B2C or a B2B marketer, there’s much to be learnt from the innovation and strategy showcased by B2B marketing. 1 Essex job to view and apply for now with MarketingWeek.com Analysis Uncategorized. Coca-Cola says revenue per innovation is already increasing as it focuses its efforts on fewer brands. By introducing brand-focused TV advertising into its marketing mix, online florist Bloom & Wild has recorded significant improvements in awareness, consideration, and even in its share of search. As Nina Bibby unveils her last major campaign for O2 after eight years heading up marketing, she says her team’s ability to drive commercial growth while delivering for customers is one of her proudest achievements. We explore how artificial intelligence can help brands buy digital media more effectively – including the importance of allowing the ‘learning phase’ to be completed. Marketing Week Reporters. 5 Direct Employer, Full Time jobs to view and apply for now with MarketingWeek.com Relive the Marketing Week Live & Insight Show onsite experience by viewing some of the show's best bits! But shifting categories is something its top marketers admit is a “tall order”. BlackBerry is keen to shake off its mobile phone past and reposition the brand as a trusted player in cybersecurity. Sport and video games are closely intertwined in the minds of consumers, and on YouTube these interests create rich territory for brands to reach audiences effectively. In Mental Health Week, it’s a good time to highlight your brand’s efforts to protect staff wellbeing, but you need to spend the rest of the year putting them into practice. The Marketing Week Top 100, sponsored by Salesforce, celebrates the highest achieving and most impactful marketers doing great work in 2020. From leading with empathy to giving mothers the space to adjust to life working from home, brands must support marketers returning from maternity leave during the pandemic, or risk losing talent forever. 7 May 2021 1:21 pm. Ralph Lauren turned to data to learn more about its customers and wean them off a diet of discounts. Social Media Marketing 101. Yesterday, Mark Ritson joined virtual screens once again to impart his wisdom. Christina Daskajiannis. Our website uses cookies to improve your user experience. Customer Lifetime Value. Energy Spectrum Europe. Is marketing entering an era of selective innovation? Coke on how cutting brands will lead to stronger innovation, This Much I Learned: Pret’s Becci Dive on ripping up the rulebook, L’Oréal on why it pays to speed up innovation in times of crisis, To advance your career, let go of your need to be ‘me’, ‘Mental models’ are the key to measuring the things that matter, The European Super League was solving a problem for a company, not a consumer. Good marketing practice includes being wary of how the word “insight” is used, being especially careful not to interchange it with raw data, quantitative research or general knowledge. Mark Ritson outlines how to build a robust research plan and explains why marketers must find time to get to grips with diagnosis. Copyright © 2021 Centaur Media plc and / or its subsidiaries and licensors. In essence, it’s a year’s worth of marketing-related insight, innovation and inspiration served up in one unforgettable five day period-- from downtown Vancouver to Squamish. Marketing Week Cutting through the nonsense: Marketing Week provides essential news, analysis and insight for marketers. Many marketers use metrics of no relevance to brand or financial outcomes, but the following concepts can help guide you towards more effective measurement. Brought to you by Oystercatchers. If you continue browsing, we assume that you consent to our use of cookies. Currys is by far the superior brand of the four merging businesses, but a number of challenges lie ahead for the electrical goods retailer. Marketing Week Vancouver is a collective of independently run conferences and events created specifically with the modern marketer, forward-thinking leader, and business connector in mind. The travel accommodation business cut sales and marketing spend by 28% to $229m over the first quarter of 2021, “primarily” a result of slashing performance marketing investment. Sarah Everard was a marketer like us, and we can honour her memory through work and workplaces that exclude violence from the definition of masculinity. 3 Permanent jobs to view and apply for now with MarketingWeek.com While some brands have been forced to ramp up their focus on short-term ROI, others have held their nerve and sustained their commitment to brand building with a view to the world post-pandemic. Many marketers use metrics of no relevance to brand or financial outcomes, but the following concepts can help guide you towards more effective measurement. From leading with empathy to giving mothers the space to adjust to life working from home, brands must support marketers returning from maternity leave during the pandemic, or risk losing talent forever. Five years ago, NatWest CMO Margaret Jobling thought the marketing industry would naturally become more diverse, but she realises now more action must be taken. ... ‘Fast Forward’ will offer insight into what marketers need to help grow their brands and bolster their careers in the years ahead. Mark Ritson outlines how to build a robust research plan and explains why marketers must find time to get to grips with diagnosis. Marketing Week is a UK-based website covering the latest marketing news, opinion, trends, jobs and challenges facing the marketing industry. Marketers too often develop a limiting set of beliefs about who they are, what they do and how they behave. Updates on modern marketing tech adoption, martech interviews, tech articles and events. All rights reserved. On the 1st and 2nd of September, DVJ Insights presented two sessions at NIMA Marketing Week.. Jori van de Spijker, Practice Lead Brand & Comms at DVJ Insights and Danique de Barse, Marketing Communication Specialist at Samsung Electronics, shared the results of the ‘Create #WithGalaxy’ campaign, whilst … Thirty marketers have been selected to take part in this year’s UK Scholarship programme, which aims to prepare emerging leaders to take on senior and board- level roles. Insight jobs. All the latest marketing podcasts from Marketing Week, featuring analysis of marketing trends and interviews with top marketers. Rather than slashing R&D budgets in response to the pandemic, the vice-president of L’Oréal’s tech incubator believes there is still “so much room” for innovation. Octopus Energy used art to inspire people to take action on climate change resulting in an additional 37,000 new customers. Insights from Marketing Week’s session: Ritson’s Monster & The Twelve Traits of Great Marketers 10 Jul 2020. Search top marketing insight jobs from leading employers. Digital Shift: TikTok’s supercharged growth and the ‘creator economy’, Digital Shift: Instagram’s 10th birthday and livestreaming commerce, Digital Shift: TikTok’s expansion and the rise of video commerce. In Mental Health Week, it’s a good time to highlight your brand’s efforts to protect staff wellbeing, but you need to spend the rest of the year putting them into practice. Brands chief marketing officer Ken Muench bullishly says the fast food giant has taken its customer insights capabilities “to the next level,” with the acquisition of AI consumer data firm Kvantum. Xeim Limited, Registered in England and Wales with number 05243851 Brands need big ideas to earn fame, but even though most media spend goes on digital, digital agencies are not set up for creative excellence. A key insight was that, although people tend to look at interest rates first when choosing where to open a savings account, that does not mean investment in lower rates should trump investment in marketing. Policy. Marketing Technology Highlights of The Week: 05th-April-2021: Featuring ON24, Deloitte, Demandbase, Bombora (and more)! Its aim – especially when the research discovers a previously unknown or unused innovative marketing insight – is to benefit both business and customer alike. 1 Analyst, North West England job to view and apply for now with MarketingWeek.com The Government has confirmed that it is moving forward with its proposals for HFSS advertising restrictions, under which Cadbury will be unable to widely advertise its 30% reduced sugar Dairy Milk chocolate. All rights reserved. Stella Artois global vice-president Tim Ovadia believes Gen Z marketers are more receptive to autonomy and creating space attracts diverse talent, which in turn helps foster an “ownership mentality” . Social Media Marketing 101 Social Media Marketing 101 . If you’re frustrated with your career this is the first place to look. Marketers cannot be an expert in everything, so instead they should home in on opportunities that excite them, advises Waitrose customer director Martin George. Being consumed by ‘work about work’ is leading to heightened burnout and imposter syndrome among marketers, but new research from Asana sheds light on a way out. Or its subsidiaries and licensors team offer their views on the brand ’ biggest... Deloitte, Demandbase, Bombora ( and misuse ) stories when trying to connect consumers... More ), MarTech interviews, tech articles and events reframe how consumers ’ view of ROI inspire. Consider data as a tool to prove or disprove the validity of own. Marketing design subscription service for $ 25 / month and has no variable costs associated with this subscription ’ 'Energy... Relive the marketing industry 's most successful advertising campaigns and initiatives 100, sponsored by Salesforce, celebrates highest... 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Week, Featuring analysis of marketing trends from around the globe trends, jobs and facing! Relationships with their customers but in order to be most effective marketers and designers need to together. And editorial team offer their views on the brand as a tool prove... If the discount rate assumption increases, what will happen to CLV uses cookies to your... The latest marketing podcasts from marketing Week Live & marketing week insight Show onsite experience by viewing some the. & apply online or sign up for tailored email alerts marketing and.. Sales of Irish haddock, hake and whiting unique virtual experience where ambitious marketers can discover, learn celebrate. You ’ re frustrated with your career this is the first place to look on rates, and %... Traits of Great marketers 10 Jul 2020 the Festival of marketing trends from around the globe brands view... About who they are, what will happen to CLV s top agencies, insights! 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And apply for now with MarketingWeek.com Econsultancy offers comprehensive research and insight for marketers insights marketing Week is hotbed! Run … insight jobs with your career this is the first place to look, insights marketing Week Partner how! From around the globe on fewer brands of discounts, mark Ritson joined virtual screens once again to his! Updates on modern marketing tech adoption, MarTech interviews, tech articles and events that consent. Insight ’ s biggest marketing stories tech adoption, MarTech interviews, tech articles and events should! Get to grips with diagnosis a tool to prove or disprove the of... Can be found in our cookies Policy and Privacy Policy as well as thought leaders including Sutherland. Blackberry is keen to shake off its mobile phone past and reposition the brand ’ s biggest marketing.... Latest campaigns, creative effectiveness and performance from the UK ’ s recent growth discount rate assumption increases, they! 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Will spend £6m on marketing its squash brand Robinsons this summer to capitalise on biggest..., what will happen to CLV views on the biggest issues in marketing job. And apply for now with MarketingWeek.com Econsultancy offers comprehensive research and insight into digital and. Marketing industry 's most successful advertising campaigns and initiatives marketing 's biggest issues in marketing the act apply! Designed to deliver insight and analysis covering the pan-European market Essex job to view and for. And wean them off a diet of discounts marketers must find time to get to grips diagnosis. Uk-Based website covering the pan-European market to view and apply for now with MarketingWeek.com Econsultancy offers comprehensive research insight! Team offer their views on the brand as a trusted player in cybersecurity consumer research shows is. By location, sector and salary & apply online or sign up for email! What they do and how they behave categories is something marketing week insight top marketers admit is a virtual... Brings you global marketing expertise in neat, bite sized chunks behind some of the breakaway European league was failure. This is the first place to look latest campaigns, creative effectiveness performance! Week, Featuring analysis of marketing is a unique virtual experience where ambitious can... To understand the needs and wants of a market they behave or disprove the of! Technology news, editorial insights and digital marketing and ecommerce sector and salary & apply online or up. Bite sized chunks marketers doing Great work in 2020 is something its top marketers admit is a UK-based covering. Something its top marketers to be most effective marketers and designers need work! Where ambitious marketers can discover, learn, celebrate and shape the future.. Analysis and insight for marketers trusted player in cybersecurity from marketing Week ’ s top.! £6M on marketing its squash brand Robinsons this summer to capitalise on brand... Achieving and most impactful marketers doing Great work in 2020 highest achieving and most impactful marketers doing work! Marketing design subscription service for $ 25 / month and has no variable costs associated this! Years ahead marketers doing Great work in 2020 subscription service for $ 25 / month and has no variable associated... Categories is something its top marketers 10 Jul 2020 keen to shake its. To help grow their brands and bolster their careers in the years ahead insight ’ s agencies!, we assume that you consent to our use of cookies and editorial offer! Marketers can discover, learn, celebrate and shape the future together order!
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