Since then, a number of high ranking Bleacher Report executives have left WarnerMedia, including CEO Howard Mittman. Last quarter, the company reported an anemic 683,000 customers for AT&T Now — the new name for DirecTV Now. That's what good leaders do and is a common practice at well-run companies. From sitcoms to dramas to travel and talk shows, these are all the best programs on TV. Several WarnerMedia executives who worked on the deal blamed Plepler for previously giving Amazon too much control over HBO programming, making the new Fire TV agreement much harder to complete. This was the first time Stankey had heard from Plepler's full team about their plan. Plepler's team estimated this plan would guarantee $7.5 billion in annual revenue plus future upside depending on the success of the new content. Its success or failure would hinge on HBO, which already had more than 30 million subscribers and a sterling reputation in Hollywood and with consumers. You can change (your cookie preferences); by clicking accept, you accept all cookies. Stankey also licensed popular TV series including "South Park," "The West Wing" and "The Bachelor.". As compelling as Netflix’s new “Seaspiracy” documentary is, the issues raised in it regarding commercial fishing aren’t quite that cut-and-dried, according to the folks at Oceana.. Amy Gravitt, who joined HBO in 2004, heads up comedy programming. Around the same time, Stankey held a meeting with senior executives at the Time Warner Center boardroom in New York. He just knows much less about television than he thinks and won't be debated.". Alhough Stankey was new to media, he suffered the same disease as every other media executive: Netflix envy. Many executives expressed concerns about rushed decision making and the disintegration of Time Warner's creative culture. In an interview, Kilar told CNBC that killing the decades-old theatrical window, where movies got exclusive runs in theaters before coming to home video platforms, would make customers happy, even if it hurt the movie theater industry. Some employees fear Stankey and Kilar don't appreciate how long it took to build those relationships. It will take at least a year or two more to judge HBO Max as a success or failure. © 2021 CNBC LLC. Learn more about our use of cookies and information. Still, many of those people predict AT&T will eventually sell off WarnerMedia, either in pieces or together, because legacy media assets will continue to weigh on AT&T's stock rather than help it. If he can expand the HBO audience away from high-minded, "elite" series and documentaries, he may be able to grasp a wider, more Netflix-like subscriber base. Bubba Wallace and the crew of Michael Jordan's 23XI Racing will be the subject of a Netflix series that will document the team's efforts throughout the 2021 NASCAR season. But many of the same executives, who still own a lot of AT&T stock, are scared that Time Warner's path will mirror DirecTV's. CNBC spoke with more than a dozen former and current WarnerMedia executives to gauge how John Stankey and Jason Kilar are progressing with HBO Max. This is the story of the transition from Time Warner to WarnerMedia, and the bumps that have happened along the way. The Irishman (titled onscreen as I Heard You Paint Houses) is a 2019 American epic crime film directed and produced by Martin Scorsese and written by Steven Zaillian, based on the 2004 nonfiction book I Heard You Paint Houses by Charles Brandt.It stars Robert De Niro, Al Pacino, and Joe Pesci, with Ray Romano, Bobby Cannavale, Anna Paquin, Stephen Graham, and Harvey Keitel in supporting roles. Many of the senior leaders in attendance thought the presentation was doctored to support Stankey's view that the company's leadership was standing in the way of progress. "I don't define culture," Kilar said. Netflix è una società statunitense operante nella distribuzione via internet di film, serie televisive e altri contenuti d'intrattenimento a pagamento. Got a confidential news tip? Stankey told Plepler he wanted a direct-to-consumer solution that could get to at least 60 million subscribers in five years, according to people familiar with the matter. Both Plepler and Stankey declined to comment for this story. Most of the WarnerMedia executives CNBC spoke with for this story agreed that Stankey and Kilar's bolder strategy makes more sense than Plepler's more conservative alternative. Several noted that Kilar and his deputy Andy Forssell have technology backgrounds that don't always mix with the established creative culture. HBO subscriptions had fallen from about 37.5 million in 2017 to 34.5 million in 2019. Bloys is moving beyond the classic HBO tropes and trying to turn series that revolve around DC Comics characters or reboots like "Gossip Girl" into hits. The most glaring difference between the two companies? Kilar is making the blockbuster Warner Bros. film "Wonder Woman 1984" available on HBO Max the same day it hits theaters on Dec. 25. Compare this to Disney, which has signed up 73.7 million people for Disney+ in less than a year. Second, augment the Cinemax premium TV channel with more family-friendly original, library, and licensed children's programming. The coronavirus pandemic lockdowns in 2020 also delayed the creation and filming of new material. It's possible DirecTV will serve as template of what not to do, even though Stankey has refused to call the DirecTV deal a mistake. Then, he ignored their advice. Kilar also decided to keep Warner Brothers Interactive Entertainment, the company's video gaming unit, after AT&T fielded bidders earlier this year. "Why put the two companies together?" Nina Rosenstein remains an executive vice president of programming after more than two decades with the company. Stankey has purposefully steered AT&T's business away from DirecTV, realizing that selling a bundle of linear channels — even digitally — isn't the future of television. Meredith Gertler, a 16-year HBO veteran, is executive vice president of content strategy. The execution of his mission, which Kilar has overseen since May, has so far been marred by strategic confusion and culture clashes, according to more than a dozen high-ranking WarnerMedia employees, about half of whom have left the company in the past six months. The battle would be keeping viewers in the AT&T ecosystem instead of Apple's or Amazon's or Comcast's. Would brands have been comfortable associating with "Game of Thrones" beheadings or rape scenes in "The Sopranos"? Stankey initially wanted to keep Plepler at HBO, but the relationship started to fray around the end of 2018, said people familiar with the matter. The Disciple might be set in the esoteric world of Indian classical music but its concerns are universal – Sharad’s struggle to negotiate between the lofty demands of the tradition and the tough reality of survival in a city like Mumbai is the struggle of artists everywhere.He performs in non-descript halls and watches stoically as a young girl on a television talent show rises to fame. "It's one of the most impressive trends in U.S. consumer behavior in the last 20 years. A DraftKings spokesman declined to comment. Kilar has even dismissed employees Stankey brought in, including Bob Greenblatt, who took over as chairman of WarnerMedia entertainment in March 2019. Some of this decline may be a strategic choice. Netflix also offers her 2018 film The Land of Steady Habits, but she’s closer to her best in this comic ensemble drama from 2006. Yikes. "That's not going to change because a few individuals are no longer present. Culture is the decisions we make when no one else is looking. A movie about the end of the world dropping on Netflix during a global pandemic? "If HBO stood for anything, it was making a product for the customer, not the advertiser," said one former HBO executive. As a condition of that agreement, HBO is pulling its content off Amazon's Channels interface next year, people familiar with the matter told CNBC. In December 2018, John Stankey sat down with HBO CEO Richard Plepler and his leadership team. One problem is HBO Max has no tent-pole original series to jumpstart subscribers, like Disney+ has with "The Mandalorian." Netflix and third parties use cookies (why?). It took two years and a legal battle with the Trump administration to close the deal. The digital product has been a non-starter. Can we iterate on that quickly, and can we give a unique experience to our customers?". Disney, Comcast's NBCUniversal and ViacomCBS are all going through similar changes now to prepare for a world where subscription streaming services overtake cable as the world's primary form of television consumption. Watch as much as you want, anytime you want. A WarnerMedia spokesperson added, "As CEO of WarnerMedia and now CEO of AT&T, John Stankey has made it a habit to visit with talented employees throughout the company. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. Third, sell HBO and Cinemax together for a couple dollars more than HBO — around $17 per month. Netflix has an extensive library of feature films, documentaries, TV shows, anime, award-winning Netflix originals, and more. Plepler's plan to generate $7.5 billion in annual revenue was 12% more than HBO's eventual 2019 revenue. Nel 2013, Netflix ha ampliato la produzione cinematografica e televisiva e la distribuzione online. But it was a far cry from the $20 billion Netflix generated. Sign up for free newsletters and get more CNBC delivered to your inbox. Verizon didn't spend $170 billion buying Time Warner and DirecTV in the past five years. To borrow a line from "The Sopranos," "'Remember when' is the lowest form of conversation. Plepler felt disrespected and told Stankey as much. Elliott, which sold $150 million in AT&T shares at a loss last month, has pushed Stankey to divest assets. Stankey, the AT&T veteran running WarnerMedia at the time, was meeting with division heads to hear ideas on how to combat the threat from Netflix and the secular decline of cable television. Just as Kilar was taking over WarnerMedia in May, DraftKings floated the idea of acquiring Bleacher Report from AT&T. If you think that's going away, you're not giving enough credit to culture.". 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