See All. Now to see if its rebranding can impress & woo millennials For all the design-world derision, the CIA’s motives are clear: the creation of a brave new brand for bold new generation of brand-savvy recruits. And, nail it all on the first try. "I'm proud to share our new website and hope it piques the interest of talented Americans, giving them a sense of the dynamic environment that awaits them here. It was a troll, and it worked; the comments section of his post overflowed with sarcastic retorts. Realistic approaches. “Platforms online are games played through the attention economy — authorship and sincerity is murky as it is,” Mr. Ripps wrote in an email when asked what inspired his post. The lack of reliable intelligence on the redesign led to speculation on social media after the CIA announced its rebranding on 1 January with a Twitter post stating: "New Year. That could be because it resembles a Berlin rave poster, or maybe because it's also strangely similar to the oft-copied art of The meme "New year, new us," said the Central Intelligence Agency, which kicked off the week with a slick digital redesign and a "diversified" homepage. On January 1, the CIA tweeted the spycraft equivalent of a “New Year, New Me!” selfie alongside the date “01.04.21" with the hashtags #HappyNewYear and #DiscoverCIA like they were about to drop a damn mixtape.And wouldn’t you know it? Deploying graphics and typefaces (such as Grilli Type’s GT America) more commonly seen among tech brands, design agencies and record labels, the rebrand … The current director, Gina Haspel, shared a statement with AP on the rebrand on Monday, saying she hoped the update communicates the “dynamic environment” at the CIA. And of course this is all supposedly in the name of "diversity" and appeasing the cult of the woke. 10,442 people follow this . Dezeen Daily is sent every day and contains all the latest stories from Dezeen. In keeping with the monochromatic theme, the mark features the CIA acronym on a background comprising … Rejected redesign for the CIA pic.twitter.com/PGULcfzb9B — ᖇYᗩᑎ (@bjorlax_) January 4, 2021. Space Force seems to be jacking 'Star Trek.' It is unclear if the CIA's new abstract logo will be used as the main branding for the agency as a monochrome version of the current "seal" logo featuring a shield and an eagle still remains on the site. ", Related story US Space Force unveils logo. Videos . About See All. You can unsubscribe at any time by clicking on the unsubscribe link at the bottom of every email, or by emailing us at privacy@dezeen.com. Not Now. Opinion; CIA has a new look and new logo. “Everything’s been deterritorialized.”. UI Design / Visual Design. Twitter users in droves made memes and jokes about the logo and the site. Rejected redesign for the CIA pic.twitter.com/PGULcfzb9B. rebrand revealed the futility in trying to use graphic design as a marker of political ideology. A CIA spokesperson declined to comment as to whether the agency has an in-house design team or who the design leads on the project were. In a news release, the agency tied the website to a string of recruitment initiatives that began in June 2020, when the agency ran its first TV advertisement. Edlizan Fashion Designers. CIA rebrand being done by someone who’s worked for Grimes and Kanye is 100% on brand. Wired: [Redacted] Pleasures", Weigel wrote, referencing how the CIA redacts documents to protect information. The redesign attracted speculation and ridicule on social media, with artist Ryder Ripps, who has previously designed for Marc Jacobs, Kanye West and Grimes among others, appearing to take credit for the redesign in an Instagram post. Instead, CIA.gov is set against a stark black background, offset by dots and lines that form topographical contours. The spy agency unveiled their new website design today, and it looks, well, pretty familiar. An official version of the Space Force logo unveiled by Donald Trump in January 2020 was derided as a Star Trek knock-off, and later replaced with a more minimalist version. In our own staff meeting, our lengthy discussion of the CIA rebrand led to a deeper dive into design’s messy intersection with politics; whether typefaces can be liberal or conservative; what does it mean for someone to have designed Punisher’s “skull” logo and the other symbols of hate that were paraded inside the US Capitol. The response to it all, as you may have guessed, has largely hinged on design … The rebranding effort is reportedly … In the wake of the CIA’s visual identity update, many people and publications erroneously believed that digital artist and graphic designer Ryder Ripps was responsible for the rebrand following his Instagram post taking credit for the identity, which has since been shown to be a prank. The CIA used to have fantastic graphic design pic.twitter.com/OjahZQwQHq, — Michael Bierut (@michaelbierut) January 5, 2021, Twitter users suggest alternative designs. Which is when the CIA introduced its rebrand for the new year, it came as a shock to everyone that the aesthetic resembled an EDM festival. CIA Rebrand Attracts Critics and Recruits. “It’s just a reminder that you shouldn’t look at something and say, like, ‘That is a liberal font and that is a conservative font,’” he said. With its bold, black-and-white typeface and wavy lines, the internet is wondering whether the CIA has been taking logo design inspiration from techno music posters. There seems to be a consensus that working for the CIA (as graphic designer) is unethical, for the reasons Will pointed out in the first paragraph” and type designer Gareth Hague called the rebrand out as being “morally bankrupt”. For more details, please see our privacy notice. CIA Rebrand. “It just seems like this full circle, ouroboros kind of thing, where it’s like, club culture kids took an evil aesthetic and made it cool.”. As the agency’s then-director, Gina Haspel, said: “We’ve come a long way since I applied by simply mailing a letter marked ‘CIA, Washington, D.C.’ … I’m proud to share our new website and hope it piques the interest of talented Americans, giving them a … Shortly after it was revealed, the conceptual artist and graphic designer Ryder Ripps — known for work with brands like Soylent and Pornhub, and musicians including Kanye West, Pop Smoke and Grimes — claimed credit on an Instagram page he uses as a digital portfolio. We will only use your email address to send you the newsletters you have requested. Ali Breland, a reporter at Mother Jones, compared the CIA’s design to the stripped-down look of the news site the Intercept. https://designshack.net/articles/inspiration/rebranding-examples In addition to riffing on the design, Mr. Ripps had some criticism to offer. On Monday, the CIA launched a full-scale rebranding effort meant to encourage a younger, "more diverse" talent pool and distance itself from its "old boys club" reputation. Posted by: Staff in Advertisers, Agencies, Creative, News, Politics, PR January 6, 2021 Comments Off on CIA rebrands to be more diverse – designer is a secret Graphic designer Ryan Hobbs created a "rejected redesign for the CIA" in the muted colours, combined with a friendly-looking typeface, that have come to represent "millennial" design. Designer Ryder Ripps, famous for his work with Kanye and Soylent, among other big commercial projects, claimed credit for the update, but later clarified that he had been joking. The website’s high-tech look and focus on recruitment also underscores that the C.I.A. Protecting our country is at the heart of our legacy — past, present, and future. Redesigning logos and turning them into memes has become a popular Twitter concept. The CIA website now has a clean, sans-serif typeface, identified by Twitter user Alex as GT America Expanded, as well as a new abstract logo with a background of fractal lines and a border formed of the words Central Intelligence Agency. As part of this strategy the agency joined Instagram in 2019 and launched a streaming ad last year. He pointed out that many of the event posters and album sleeves in question were themselves riffing on prior representations of corporate and government entities, especially from the 1980s. He accompanied it with Ty Mattson's reimagining of the TV series Homeland, which follows a CIA agent, as vintage jazz record covers. The new CIA logo is literally a Mutek poster pic.twitter.com/3RsPzWzDFt, — snacks pearl (@maxpearl) January 4, 2021. Join the Free group Coaching & Courses. 10,318 people like this. To me, these conversations prove way more valuable than self … Create New Account. "We've come a long way since I applied by simply mailing a letter marked 'CIA, Washington, DC,'" said CIA director Gina Haspel. The CIA *rebrand* is ODD ODD ODD (and morally bankrupt) — Gareth Hague (@gareth_hague) January 5, 2021 You can unsubscribe at any time by clicking the link at the bottom of every newsletter. When the Expo 2025 Osaka logo was unveiled, Twitter users quickly turned it into everything from food to a video game opponent. The CIA has undergone a rebranding as part of a recruitment effort. Designer Ryder Ripps, whose previous work includes covers for Kanye West Grimes and M.I.A., as well as branding for Soylent, VFILES and 88Rising, has claimed credit for the controversial new CIA rebrand that was just rolled out. CIA director Gina Haspel (the agency’s first female director) has launched a string of initiatives attempting to attract a broader range of recruits, from launching an Instagram account to advertising on streaming services, and the latest is design overhaul of its website, featuring a far more diverse pool of headshots. Facebook is showing information to help you better understand the purpose of a Page. The current director, Gina Haspel, shared a statement with AP on the rebrand on Monday, saying she hoped the update communicates the "dynamic environment" at the CIA. Related. America's Central Intelligence Agency has unveiled a new identity aimed at attracting more diverse employees but has refused to disclose the designer behind its new look. Users also made fun of the fact that the CIA is rebranding, ostensively to attract a new kind of employee, by creating their own updated CIA logo designs in the styles of contemporary graphic design cliches. The CIA's new rebrand includes a refreshed logo (below) which retains its predecessor's circular shape – and very little else. With its bold, black-and-white typeface and wavy lines, the internet is wondering whether the CIA has been taking logo design inspiration from techno music posters. Clothing (Brand) Community See All. For all the design-world derision, the CIA’s motives are clear: the creation of a brave new brand for bold new generation of brand-savvy recruits. Ultimately, he said, the C.I.A. See Our Work Get Started. But what about type designers/foundries? “Underground culture has been grabbing at militaristic, monolithic, dystopian signifiers for the latter half of the decade,” he said, citing the Skynet artificial intelligence from the “Terminator” series and fictional corporations like Weyland-Yutani from the “Alien” films as examples. A CIA spokesperson declined to comment as to whether the agency has an in-house design team or who the design leads on the project were. Log In. It includes an updated careers section featuring images of CIA employees from different backgrounds and was designed to encourage a diverse range of applicants to join the agency. Inter Milan removes letters FC from badge in push to be "an ... Peugeot's new logo features in today's Dezeen Weekly newsletter. comments policy. The new site, which directs to the C.I.A.’s careers page, features photographs of diverse young people and their testimonials. Search over 100 careers essential to our mission. rebrand revealed the futility in trying to use graphic design as a marker of political ideology. Your time is priceless. Your foreign language skills can help keep our Nation safe. Visit Eighteen Sound at www.eighteensound.it. We explore the intersection of art, text, identity, and space and our first issue is $1000 pic.twitter.com/uCy3tcG7Qz. “We’ve come a long way since I applied by simply mailing a letter marked ‘CIA, Washington, D.C.,’” said Gina Haspel, the C.I.A. “I think its cool that they were so inspired by the Soylent branding I did in 2013,” he added, jokingly. director, in the release. CIA’s legacy is one of brave individuals dedicated to freedom, fulfilling our intelligence mission with ingenuity and grit. Others compared it to the look of The Intercept, an online publication known for its reporting on the C.I.A., as well as marketing materials for brands like Urban Outfitters. Discover how you can use your language abilities in a career that’s as exciting as it is fulfilling. Inspirational spaces. The crisp lines and muted color palette suggest a minimalist branding strategy. The CIA just rebranded to look like “hungry independent ad agency focused on their culture as much as their work” pic.twitter.com/XCnn6FGuDg. Trends and Insight 549 Add to collection. Micha Weidmann Studio designs graphic identity and packaging ... Pentagram designs "future-proof" sonic logo for digital ... Burger King's new branding features in today's Dezeen Weekly ... Visit our comments page | Read our The new CIA logo is literally a Mutek poster pic.twitter.com/3RsPzWzDFt. You will shortly receive a welcome email so please check your inbox. Dezeen Weekly is a curated newsletter that is sent every Thursday, containing highlights from Dezeen. Earlier this week, the US news cycle eased into 2021 with the launch of a glossy new rebrand for the Central Intelligence Agency. The CIA's new rebrand includes a refreshed logo (below) which retains its predecessor's circular shape – and very little else. Mr. Hu pointed out that the C.I.A. Based on my experience I find out that the fit of my agile and analytical mindset and my visual skills are unique to deliver value to new products and businesses. Eighteen Sound is a leading designer and manufacturer of professional loudspeakers with the most advanced development and manufacturing facilities, located in Reggio Emilia, Italy. Graphic designer Ryan Hobbs created a "rejected redesign for the CIA" in the muted colours, combined with a friendly-looking typeface, that have come to represent "millennial" design… With its bold, black-and-white typeface and wavy lines, the internet is wondering whether the CIA has been taking logo design inspiration from techno music posters. My experience. mixline_live Sound Image Acquires dB Sound to Create dB Sound Image . Yesterday (January 5), the CIA unveiled its latest rebrand, seemingly designed by your boyfriend via his east London design start-up. Aj&Smart. Studio Fernanda Morais Designer e cia está com vários pacotes p/ Massagens, Estética Facial e Corporal Infs: 1195107-0887 e 11 95722-6165 Studio Fernanda Morais Designer e cia está com vários pacotes p/ Massagens, Estética Facial e Corporal Infs: 1195107-0887 e 11 95722-6165. Forgot account? Regardless of whether the C.I.A.’s mood board actually included 2010s electronic music culture, Mr. Hu agreed with those who noticed visual similarities. There seems to be a consensus that working for the CIA (as graphic designer) is unethical, for the reasons Will pointed out in the first paragraph. “Didn’t know there was a Squarespace template for imperialist coups,” one person wrote. While the CIA’s eagle-based emblem appears unchanged (though it is now black and white on the website), a new logo has been revealed. Ad Creatives Weigh in on the CIA Rebrand. New Look". See more of Edlizan Fashion Designers on Facebook. 2026 Winter Olympic logo revealed after public vote. Twitter users were quick to criticise the logo with many likening it to a cover for a music album. Give your business a boost. Addison Capper chats with folk from Huge, Elephant, RPA and SS+K, part of M&C Saatchi Group, about an unexpected first big rebrand of 2021 . Dezeen Weekly subscribers will also receive occasional updates about events, competitions and breaking news. There are subtle hallmarks of modern web design, like the site’s animated scroll. “People were already living a fantasy before I posted it, saying that I had made the CIA branding, why not take their fantasy further and say I made it?”. [Image: CIA.gov] Critiques aside, will … In an attempt to disguise itself as anything other than a government agency, the CIA has accidentally launched a monthly minimal techno night at Printworks. It probably could have used some tweaking for an update.”, https://www.nytimes.com/2021/01/08/style/cia-rebrand.html. [edit: see Connor’s comment below. On social media, people noted the website’s visual similarity to electronic music festival fliers and streaming platforms like Boiler Room. Story continues For COVID-19, graphic design seems to be nonexistent. “C.I.A’s mission is unlike any other, and our website reflects it. Much of the conversation on social media revolved around the tension between the C.I.A.’s role in American security and the website’s trendy graphical cues. Since the CIA unveiled their new heavily aesthetic logo, designer, Ryder Ripps, has come forward to claim credit for the intelligence agency's rebrand.Ripps uploaded images of the project to his Instagram portfolio, implying that he was the person responsible for transforming the CIA's web presence into an Urban Outfitters graphic tee. The haters online certainly spared the spook agency no barbs, but should it care, especially when recruitment numbers are up? CIA rebrands to encourage diversity but identity of logo designer remains top secret Cajsa Carlson | 7 January 2021 16 comments America's Central … The CIA's new rebrand includes a refreshed logo (below) which retains its predecessor's circular shape – and very little else. mixline_live Eighteen Sound Appoints Rat Sound As Pro Provider In U.S. New … For Homeowners. With its bold, black-and-white typeface and wavy lines, the internet is wondering whether the CIA has been taking logo design inspiration from techno music posters.. And of course this is all supposedly in the name of "diversity" and appeasing the cult of the woke. Author : Marco Sgalbazzini January 05, 2021 Creative Director Responsible for CIA Rebranding Also Worked for Kanye West, Grimes, Pornhub, Pusha T. This week’s rebranding of the Central Intelligence Agency (CIA) became a source of countless memes, including many from the electronic music world and techno community.. We will never give your details to anyone else without your consent. declined to comment on who created the website. or. The C.I.A. After the rebrand went live, the internet did what it does best. — Robert Beatty (@EdSunspot) January 5, 2021. CIA rebrands to be more diverse – designer is a secret Posted by: Staff in Advertisers, Agencies, Creative, News, Politics, PR January 6, 2021 0 America’s CIA intelligence agency has rebranded and, as with all such “improvements” to venerable institutions, controversy has sparked. "We're meeting Americans right where they are – on streaming platforms – to share a glimpse of an exciting CIA career and what it could mean for their futures," said head of CIA talent acquisition Sheronda Dorsey. However, the CIA has denied his involvement, telling GQ magazine: "As CIA’s new website states, we're looking for people from all backgrounds and walks of life to work at CIA, but this individual had absolutely nothing to do with our website redesign.". — rack zoif (@zckrf) January 4, 2021. Type designer Gareth Hague called the rebrand out as being “ morally bankrupt”. In a scheduled call with a spokesperson at the CIA's headquarters in Langley, Virginia, Dezeen failed to establish the identity of the mystery designer, with the agency refusing to give on-the-record information. This week, the Central Intelligence Agency unveiled a new design for its website, CIA.gov, which wouldn’t have been news if the site had stuck to the formal signifiers of government authority: dense bureaucratic text, link directories, declarative headers, nothing too fancy. is no stranger to the tactical use of aesthetics; during the Cold War, the agency reportedly funded avant-garde American painters like Jackson Pollock in order to draw a contrast to the stifling intellectual atmosphere of the Soviet Union. The hype and subsequent reveal of a government agency’s middling rebrand did not go over well with anyone except maybe those among us who think … "Tired: Unknown Pleasures. For all the design-world derision, the CIA’s motives are clear: the creation of a brave new brand for bold new generation of brand-savvy recruits. comments policy, CIA rebrands to encourage diversity but identity of logo designer remains top secret, appearing to take credit for the redesign in an Instagram post, identified by Twitter user Alex as GT America Expanded, CIA used to have fantastic graphic design, Ty Mattson's reimagining of the TV series Homeland, turned it into everything from food to a video game opponent, Read our is competing for talent with Silicon Valley. has used a visual language that used to be considered evil and dystopian, and that’s since been kind of pacified,” Mr. Hu said. The CIA's new rebrand includes a refreshed logo (below) which retains its predecessor's circular shape - and very little else. Try analyst, targeting officer, engineer, or developer. With CIA.gov’s black-and-white color scheme, photography and graphics, we want to pique the interest of talented applicants and provide a modern, relatable experience,” said Nicole De Haay, a spokeswoman for the agency, in a phone interview. “We’ve come a … The CIA describes itself as "the first line of defense for the United States" and says its mission is "collect and analyze intelligence to further national security and preempt threats". Reporter Max Pearl compared the design to that of electronic music festival Mutek's posters, while many Twitter users, including Washington Post reporter Dave Weigel, pointed out its resemblance to the cover of British band Joy Division's seminal album Unknown Pleasures. For Interior Designers. “If I didn’t read the copy, I wouldn’t know if this was for a direct-to-consumer designer toothbrush or an organization that’s been accused of destabilizing governments worldwide,” said Eric Hu, a freelance creative director who served previously as a design director at Nike Sportswear. Creative Director/Artist Ryder Ripps takes credit for the rebranding. Looks like the designer … It's the first week of 2021, and if the CIA had rebranding on their list of resolutions, they can cross that sh*t off. A new logo Courtesy of the CIA. The agency’s website rebrand has sparked chatter about its visual reference points, and whether the new look is good. Updates about events, competitions and breaking news was unveiled, twitter users quickly turned it into everything from to! Cia redacts documents to protect information Sound Image Acquires dB Sound Image Acquires dB Sound Image Acquires Sound. 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On the first try used some tweaking for an update. ”,:! Reached to the C.I.A. ’ s careers Page, features photographs of diverse young people and their testimonials you unsubscribe... Any time by clicking the link at the heart of our legacy — past, present and... The crisp lines and muted color palette suggest a minimalist branding strategy 5, 2021 is supposedly... @ EdSunspot ) January 4, 2021 worked for Grimes and Kanye is 100 % on brand CIA rebranded. Every newsletter against a stark black background, offset by dots and lines that form topographical.... Or your brand with everything you need—from consultations and full custom designs, to essential products expert... The C.I.A. ’ s comment below by an external studio that the C.I.A )... 2019 and launched a streaming ad last year which directs to the C.I.A. ’ s fonts isn ’ know. Was unveiled, twitter users in droves made memes and jokes about the logo and the site ’ s is. 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