The aim of this study was to examine the effect of questionnaire length, personalisation and reminder type on postal survey response rate and quality and to compare the cost-effectiveness of the alternative survey strategies. SM96-05 Karen Bogen Introduction. 1996. It is generally assumed that questionnaire length has a significant effect on survey response rate. Minimising participant non-response in postal surveys helps to maximise the generalisability of the inferences made from the data collected. Several experimental studies have found significant negative effects of ques tionnaire length on response rates in web surveys. The effects of the survey design factors on response were examined using multivariate logistic regression. The aim of this study was to examine the effect of questionnaire length, personalisation and reminder type on postal survey response rate and quality and to compare the cost-effectiveness of the alternative survey strategies. For a questionnaire lasting approximately 20 minutes, Crawford, Couper, and Lamias (2001) found that longer announced length (20 minutes) led … Background: Minimising participant non-response in postal surveys helps to maximise the generalisability of the inferences made from the data collected. Research on interactions between incentives, questionnaire length, and demographics is lacking. A Working Example of How to Use Artificial Intelligence To Automate and Transform Surveys Into Customer...; 2017; Neve, S. Participants who received the short version of the questionnaire were more likely to respond (OR = 1.48, 95% CI 1.06 to 2.07). However, the empirical findings are equivocal. A £2.50 incentive increased response, while incentives of £5.00 and a £250 prize draw did not. Questionnaire length refers to the amount of time it takes a respondent to complete a questionnaire. Social Desirability and Undesirability Effects on Survey Response latencies; 2017; Andersen, H.; Mayerl, J. The length of a questionnaire is important because it can directly affect response rates, survey … Results An overall response rate of 17% was achieved. Survey instruments can vary in length from less than a minute to more than an hour. A strong focus has been on questionnaire length, and, consequently, potential response burden is frequently a rationale for reducing the number of items in existing questionnaires (e.g., the short version of the Short-Form Health Survey [SF-36], SF-12 ) and is also driving development of questionnaires with a minimum of items. Contrary to previous findings, questionnaire length did not influence response rate. Minimising participant non-response in postal surveys helps to maximise the generalisability of the inferences made from the data collected. 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