04. If you decide to add more short-form content to your 2021 marketing strategy, it's not a bad idea to do it in ways that'll guarantee high engagement rates. Digital marketing is changing at a meteoric rate, making it more difficult for businesses to keep up with the latest industry standards. With content marketing, however, the content is always out there. A 2016 Content Marketing Institute study showcased that 51% of B2B marketers mark creating visual content as a priority. ( HubSpot, 2020) Marketing spend is expected to grow by 14% in 2021. So to help put things into context for the year ahead, here are 20 digital marketing stats and . Things should slow down to a more normal pace in 2021 with 2.4% growth, followed by 2.0% growth in 2022. Two-thirds of all the people on earth own a mobile phone. Website analytics tools and SEO tools were the top two used technologies for content . . 13. ; 93.5% of global internet users have purchased products online. Whether a digital surfer or consumer, your mobile phone follows you wherever you go, so it makes sense that more and more people prefer mobile over a desktop website when it comes to content. The MarketWatch News Department was not involved in the creation of this content. As you plan your Instagram marketing strategy for 2021, keep an eye on these facts to make sure you're working on the latest trends. Of these, 7 out of 10 say their budget will increase, . ( Statista) 14. By Andrew Hutchinson • Nov. 23, 2021. Email Marketing Statistics. 70% of companies invest in content marketing, which could include visual marketing strategies. To showcase just how important video content is in the digital world, we've also compiled a list of the latest social media video marketing statistics from around the web. 25. 1. Brands of all sizes engage in influencer marketing. From podcasts to email marketing, content has been the proven method that has helped numerous businesses increase their number of leads and revenue. 77% of them use it to maintain brand reputation, while 71% of them use it for building and managing an engaged community. Retrieved from Alessandro Paluzzi/Twitter on October 20, 2021. 53% of marketers say blogging is their top content marketing priority. Top priorities businesses must-have for email marketing 2021. The content marketing industry will be worth $412 billion by 2021. SEO cannot exist without content! This stat goes to show how powerful video content and the communities built around it can be. A traditional marketing campaign is finite. Over half of all Google search visits (56%) take place on a mobile device. Pinterest has over 450 million monthly active users. In traditional journalism, diligent fact-checking is a given. More than 1.2 billion people use Instagram every month. 293.6 billion emails were sent and received each day. In October, they revised their 2020 forecast to growth of 8.4%. 45. Salesforce research found that marketing executives will spend three-fourths of their total marketing budget on digital over traditional channels in 2021. 36% said it had become easier to convince others in the business on the value of video content. Interesting eCommerce Statistics. Marketing Land found that two-thirds of emails are opened on smartphones or tablets, 75% of Gmail users access to it through them and emails that are responsive have a 40% opening. Average expected ROI is $42 for every $1 you spend on email marketing. LinkedIn makes up more than 50% of all social traffic to B2B websites & blogs. In this post, we lay out 47 current Facebook statistics—updated for 2021—that prove this enormous platform is still a must for marketers in almost every sphere. A recent report found out that companies mostly struggle to find talent with expertise in the . 19% said they had become clearer on the ROI of video and this had given them confidence to invest. With brands fighting to gain the attention of customers, podcasts have been recognized for their marketing potential. Ad Age Marketing Fact Pack 2021. LPETTET / iStock.com. 3. Content has been and will remain the top priority in 2021. Google is the most visited website on earth (not a surprise). So, it is no surprise that 98% of content marketers use LinkedIn for content marketing, . Choose one of our templates and create an engaging video today! ( National Association of Realtors) Starter home inventory rose 3.5% in the first half of 2019, while trade-up inventory rose 4.8%. 1. Here are five content marketing ideas for February 2021. Unlike most stats posts, all of these stats are 100% up-to-date.In fact, I go back and update this page with new stats every 6 months. Summary: Email Marketing Statistics. On average, there are 56.8 exabytes of mobile traffic every month. ; Meanwhile, 1 billion hours of YouTube videos are watched daily. Your content should be long, informative, and always high quality. Now you own all the necessary info to boost your marketing efforts with winning video content. Content marketing opportunities abound in April 2021, with topics as diverse as the Pony Express, National Beer Day, Arbor Day, and TikTok. In 2020, 60% of marketers said they would increase their marketing budget for YouTube. Here are 15 crucial content marketing stats to boost your knowledge! Google gets over 100 billion searches a month. (Deloitte, 2020) 83% of traffic to marketing blogs comes from desktops. Global Internet Facts for 2021. Interesting eCommerce Statistics. In this guide, you'll find 30+ B2B marketing statistics to have on your radar for 2021. The US Median home price for 2019 is $277,000, with starter homes averaging $219,000. One fourth of marketers are investing in content marketing related to product promotions while just over 20% of investing in branded storytelling specifically. YEAR-TO-DATE: Year-to-date U.S. shipments of residential gas storage water heaters increased 8.3%, residential electric storage water heaters increased 7.2%, commercial gas storage water heaters increased 17.9%, commercial . Order Reprints. Let's dive in. ; The eCommerce industry is growing 23% year-over-year, yet 46% of American small businesses still don't have a website. 60% of marketers have a documented personalization strategy. Some users are now able to post 60-second videos in Stories, without them being split up into 15-second segments. When it comes to freelance content marketing, however, the parameters are often less . Nearly half of companies are hiring content marketing experts because they consider they lack the time, expertise, or resources to execute a content strategy in-house. It has also resulted in shifting the manner in which the world operates, primarily in business. The hourly rate in 2019 was $ 26.94 according to the architectural digest. Global digital marketing spend is expected to reach $389.29 billion in 2021. Those are just a few of the findings from the just-released Digital 2021 Global Overview Report, compiled by We Are Social and Hootsuite. . The average gift-giver spent nearly $200. Content marketing has had its fair share on LinkedIn, with a 60% rise in content creation within the last year. Content marketing continues to be the heart of digital marketing. (Statista, 2020) Digital marketing expenditure will make up 46 percent of the total global ad spend in 2021. On average, email marketing has a 4400% ROI. There are 4.28 billion mobile Internet users. There are 4.57 billion Internet users as of January 2021. 5. ( Net Market Share, 2018) 2. Content Marketing Stats 2021 . Resources Why Marketing Writers and Editors Need to Master Fact-Checking By Rudri Patel October 27th, 2021. In fact, 76% of people think marketing has changed more in the past two years than it did over the previous fifty, which sums of the pace of change right now. August 3, 2021 by Tom Pick. 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook. By the year 2040, it's estimated that 95% of all purchases will be through eCommerce. In order of usage,, it's email marketing > event marketing (Webinar would replace this in 2021) > content marketing. 6. It authorized payments up to $1,400 to qualifying individuals — $2,800 for people filing jointly — plus another $1,400 for each qualifying child as part of President Joe Biden's $1.9 trillion coronavirus stimulus package. Create Now . As it seems, 2021 is a fruitful year for podcasting, facts suggest. Since our 2020 survey, the percentage of brands that have a separate budget for content marketing has increased by 4% to 59%. Stunning numbers like that are why focusing your digital marketing efforts on email marketing is a must for running a successful business online. Nearly half of all Internet users live in Asia - 765 million people in China and 600 million people in India use the Internet. Another, 2018 Content Marketing Institute study showed that 72% of B2B content marketers use videos for content marketing purposes, 65% use infographics and 56% loves using illustrations and photos. Many businesses are making use of different strategies for their content marketing in 2021 and what's even more important is that it is considered as one of the essential factors in order to reach potential customers and your target audience. LinkedIn Ads have a global reach of 663 million 1. GREEN BAY, Wis. (WBAY) - As the Green Bay Packers (6-1) prepare to face the Arizona Cardinals (7-0), it's time to get in the know and ready to go with . #11, Wikipedia comes in at #13, and Zoom (despite its associated fatigue) is the 18th most-visited site, right behind Reddit. Mind-Blowing LinkedIn Statistics and Facts (2021) Maddy Osman, July 20, 2021 . Content Marketing 27. The industry is further benefiting from technological advancements, including smart speakers, voice SEO, and similar trends which are all fuelling podcast growth. (Mashable, 2015) 3. The Statista Content Marketing Trend Study 2021 is available to download now! 16. Display ads are the most effective YouTube ad marketing strategy for 10% of marketers. It's easy to let your content strategy become some vague bullet-pointed list in some strategy document that nobody on your team opens much, but we're here to tell you that you will reap the rewards from a well maintained and thought-out strategy. (HubSpot) According the same poll, 85% of marketers rank short-form videos as the most effective type of social media content in 2021 (HubSpot) 64% of marketers plan to invest more in short-form video in 2022 . (Content Marketing Institute) 50. You can help them discover . Affiliate marketing facts. Finally, let's take a look at some LinkedIn statistics related to marketing. Facebook is the biggest of all the social networks, by far, based on just about every measure. ; YouTube users upload more than 500 hours of new video a minute. (Source: Content Marketing Institute) It makes sense. This guide covers three key steps to take prior to announcing your content-based project. 34.5% of all websites on the Internet are powered by the WordPress content management system. You can be sure to reach key decision-makers of the industries you're targeting for your brand. By the year 2040, it's estimated that 95% of all purchases will be through eCommerce. Real estate pricing facts. SEO Statistics for Marketing. The more facts you know about affiliate marketing, the better. Technology can certainly change in almost no time due to a significant increase in efficiency, ability, and accessibility happening in the last few years. At the same time, 36% reported below $100,000 budget and 18% said they had no content marketing budget. Chatbot marketing. In wholesale trades, the annual salary ranges at $ 53,870 while in furniture stores it's at $ 47,340. But Chinese search engine Baidu is #4. 56% of organizations spent between $10,000 to $25,000 on content marketing. Technology and also the tools that it creates have certainly evolved at a rapid pace. 60% have Internet access. That's why we've compiled 23 Pinterest stats and facts that all marketers need to know in 2021. . ; Segmented campaigns to email subscribers drive a 760% increase in revenue. See references Instagram Launches Live Test of Longer Videos in Stories. Chatbots, have been around since 2018 and are set to continue to grow further as a marketing mainstay in 2021. The world's first website was published on August 6, 1991 by Tim Berners-Lee. Social media marketing goals: According to the same Hootsuite study, 90% of brands want to build brand awareness through social media. Source: Affiliate Marketing for Beginners: 12 Steps to Your Affiliate Marketing Business in 2021. 84 percent of companies reported that hiring for content marketing is a major challenge. 23. No Comments. In 2021 (to date), Google accounted for just over 70% of all global desktop search traffic, followed by Baidu at 13%, Bing at 12%, and Yahoo at 2%. Ten years ago, in 2010, fewer than 2 billion people were online. Valentine's Day Gift Ideas. Starting a new content project may be overwhelming given all the research, writing, and designing involved. 44. As of September 2021, Samsung has the highest smartphone vendor market share at 27.55%, followed by Apple at 26.75%, Xiaomi at 11.51%, Huawei at 7.88%, and Oppo at 5.65%. According to SEO statistics, content marketing generates three times more leads than conventional marketing. These stats tell us more about the ways in which marketers can use LinkedIn to reach new customers, generate leads, and get more views on their content. Now that you're caught up on the Biteable stats, let's take a look at what everyone else is saying about video marketing in 2021. Today we are here to discuss content marketing statistics and why they are so important in 2020. Sep 27, 2021 (The Expresswire) -- Citrus Fruit Coatings Market Trend 2021, Analysis, growth, share, Status and . LinkedIn marketing statistics. 75% Of Total Marketing Budget Will Go To Digital Marketing. The average annual pay for an interior designer in architectural engineering is $ 60,910 while in specialized design services is $54,710. KEYWORDS AHRI / AHRI shipment data / Facts and Figures / HVAC Sales.
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